KRAFT PRIVACY POLICY

Last Modified: April 30th, 2023

Kraft (“Kraft “we,” or “us”) respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. This Privacy Policy describes the types of information we may collect from you when you visit https://www.thek.art/altk or use the Kraft mobile application (collectively, the “Site”), how we use the information we collect, with whom we share it, how we protect it, and the choices we offer you regarding our collection and use of such information. This Privacy Policy also explains your rights with respect to your personal information.

Please read this Privacy Policy carefully. BY USING THE SITE, YOU AGREE TO THE TERMS OF THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY, PLEASE DO NOT USE THE SITE.

Types of Information We Collect

We receive and store any information you provide to us through the Site or otherwise (for example, if you contact us by telephone). This information may include your name, email address, physical address, telephone number and any other information provided or made available to us through your creation of an account, use of the Site or our services. Additionally, when you access the Site using a mobile device, we may collect and process real-time information about your location and your mobile device, including the unique identifier for your device. Most mobile devices allow you to turn location services off via the device’s settings menu.

Kraft may enable you to access social networks through the Site. If you access a social network through the Site, your use of the social network is governed by such social network’s terms and conditions and privacy policies. If you access a social network through the Site, you may be asked to grant Kraft access to certain information from your social network profile, such as your friends or contacts lists, photographs, and updates. This information may be used by Kraft to suggest new features and content that may be relevant to you, for statistical analysis, or for other business purposes.

When you visit the Site, we may also collect certain information by automated means, such as cookies. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. We may also use third-party website analytics tools (such as Google Analytics) that collect information about user traffic on the Site. The information we may collect by automated means may include, but is not limited to, the following:

information about the devices you use to access the Internet (such as the IP address and the type of the device, operating system, and web browser);
dates, times and duration of visits to the Site (including whether you are a repeat or first-time visitor); and information on actions taken on the Site (such as page views and site navigation patterns).

How We Use the Information We Collect

We may use the information you provide to us to:

  • provide you with services you request;

  • register you to receive emails or other information or materials you request;

  • understand your needs and interests and tailor the Site and our services accordingly;

  • respond to your questions and comments and provide customer support;

  • communicate with you about our services, offers, and promotions;

  • operate, evaluate, protect and improve our business and the services we offer;

  • enforce our Terms of Service and other agreements; and

  • comply with applicable legal requirements and industry standards.

In addition to the uses described above, we may use the information collected through cookies to identify and authenticate visitors. We may also combine the information we collect with publicly available information, and with that of other users of the Site. For example, we may use your and other users’ non-identifiable, aggregated data to improve the services we offer, for statistical analysis, and for other business purposes.

We also may use the information you disclose to us in other ways for which we provide specific notice at the time of collection.

Information We Share

We may disclose aggregated, non-personal, information about our users without restriction. We may disclose personal information you disclose to us to our subsidiaries and affiliates, or to contractors, service providers, and other trusted third parties whose products or services we think you may be interested in. Such third parties are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. We may also disclose personal information to: (i) comply with any court order, law, or legal process, including to respond to any government or regulatory request; (ii) enforce or apply our Terms of Service and other agreements; and/or (iii) if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Kraft, users of our Site, or others.

We also reserve the right to transfer personal information to a buyer or other transferee in the event of a merger, divestiture, restructuring, reorganization, dissolution, sale, or other transfer of some or all of our assets. Should such a sale, merger, or transfer occur, we will use reasonable efforts to direct the transferee to use personal information in a manner that is consistent with our Privacy Policy.

Payment Information

If you make a purchase on the Site, we will collect your credit or debit card number, expiration date, and other payment details (collectively, “Payment Information”). We may provide Payment Information and other personal information to our third-party payment processors in order to complete purchases made on the Site. Pursuant to the “Information We Share” section above, our third-party payment processors are bound by contractual obligations to keep such personal information confidential and use it only for the purposes for which we disclose it to them. However, we are not responsible for our third-party payment processors’ use of any Payment Information or other personal information they collect in connection with your transactions on the Site.

Your Choices

We offer you the following choices about what information we collect from you and how we communicate with you:

Cookies. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all of the Site’s features.

Marketing Emails. If we have sent you a marketing email, you may choose not to receive additional marketing emails from us by following the unsubscribe instructions contained in each email.

Location and Social Media Information. You can restrict Kraft ‘s collection and use of real-time information about your mobile device’s location through your device’s privacy settings. You can restrict the Kraft’s access to your social network profile at any time by changing your social network privacy settings.

Web Analytics. You may opt-out of the aggregation and analysis of data collected about you on our Site by our web analytics vendor by visiting https://tools.google.com/dlpage/gaoptout and downloading and installing the Google Analytics Opt-out Browser Add-on.

Accessing and Correcting Your Information

You can review and change personal information you disclose to us by logging into the Site and visiting your account profile page. If you provide us with personally identifiable information, you have the following rights with respect to that information:

  • To review the personally identifiable information that you have supplied to us;

  • To request that we correct any errors, outdated information or omissions in the personally identifiable information that you have supplied to us;

  • To request that your personally identifiable information not be used to contact you;

  • To request that your personally identifiable information be removed from any solicitation list that we use;

  • To request that your personally identifiable information be deleted from our records; and

  • To opt out of being solicited by the Site.

If you request that your personally identifiable information, be deleted from our records, there may be a brief delay in our processing that request while we verify that the request is valid and originates from you as opposed to an unauthorized third party. If you request that your personally identifiable information, be deleted, we reserve the right to terminate and/or limit your access to the Site.

To exercise any of these rights, please contact us as provided in the Contact Us section of this Privacy Policy.

Security

Kraft has reasonable security measures in place in an effort to protect personal information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please note that no electronic transmission of information can be entirely secure. We cannot guarantee that the security measures we have in place will never be defeated or fail, or that such measures will always be sufficient or effective. Any transmission of information is at your own risk. We are not responsible for circumvention of any Site privacy settings or our security measures.

Geographic Restrictions

Kraft is based in and operates the Site out of the United States. When we obtain personal information about or from you, we may process such information outside of the country in which you are located, including in the United States. The countries in which we process personal information may not have the same data protection laws as the country in which you are located. We will protect the personal information you disclose to us as described in this Privacy Policy.

Children Under the Age of 13

The Site is not directed to, and Kraft does not knowingly collect or solicit personal information from or about children under the age of 13. If we learn we have collected or received personal information from or about a child under the age of 13, we will delete that information. If you believe we might have any information from or about a child under the age of 13, please contact us at contact@kraftgoods.com.

Changes to Our Privacy Policy

Kraft reserves the right to update or change this Privacy Policy at any time. If we make a material change to our Privacy Policy, we will indicate on the Site that our privacy practices have changed and will provide a link to the new policy. In the event we make a material change to how we use personal information you disclose to us, we will provide you with an opportunity to opt out of such new or different use. The date this Privacy Policy was last revised is at the top of this page. You are responsible for periodically reviewing the Site and this Privacy Policy to check for any updates or changes.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, you may email us at contact@kraftgoods.com or write to us at:

Kraft
Attn: Legal
808 Main Street
Buffalo, New York 14202